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Expanding cities obliterated the fields where fresh flowers grew. An industry, which harvested nearby country meadows and brought the products to the market for sale to townspeople developed consequently. Communications advances such as the telephone, the teletype, and email led to the creation of local, national, and international networks of shops, each of which could deliver arrangements to the grave on behalf of distant relations, friends, and admirers.
As people sought to explain what they were doing and as marketers sought larger sales figures, a "language of flowers" was developed.
See LIVING THINGS.